We believe that sometimes the most unconventional solutions are the most effective:
Connect the creative community.
Since the beginning, our goal at Respective has been to connect the creative community. Being a creative freelancer is isolating, and we want to make it less like that for our colleagues. Respective rave was a fun, engaging way to put a bunch of creatives in the same room togther.
Increase brand recognition.
What better way to put our brand into the foreground than by making a free event for 1300+ people?
Respective Rave resulted in a massive increase in mentions, UGC, and engagement for the brand.