Duration: 3 days Team Members: 10 Respective creatives and editors Deliverables: 550 videos, photo highlights, short‑form video clips
Context:
Austin City Limits is one of the premier music festivals in the United States, yet its Snapchat presence had not matched the energy on the ground. We partnered with Snap Nation, a joint venture between Live Nation and Snapchat, to create a digital presence that felt like a true front row experience, driving festival FOMO and expanding ACL’s digital reach.
Solution:
Working live from Zilker Park, our team captured every set, sunset, and spontaneous moment. We edited and published content on the spot, filling Snap Nation with exclusive artist clips, crowd reactions, and scenic festival visuals that kept viewers coming back throughout the weekend.