Deliverables: 3000+ videos, social strategy, real-time coverage, year-round content

Context:
Today, Rolling Loud is the largest hip-hop festival in the world with events spanning Miami, California, Europe, and Asia and the second most followed festival on TikTok with 3.5 million followers. We started working with Rolling Loud in 2022, building their social presence entirely from scratch. Despite its global footprint, the festival needed a cohesive digital identity that could scale across markets while engaging fans far beyond the festival weekend.

Solution:
We produced content across socials that resonated 

After understanding their audience, we built Rolling Loud’s TikTok from scratch digital voice from scratch to 2nd most followed festival on TikTok. Our strategy made it possible for Rolling Loud to be as big as it is 

By growing their digital presence, we made Miami, LA, and New York. 

 across 15+ international festivals, evolving from on-site coverage to year-round cultural storytelling.

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