On-Site
Photography
Social Content
Videography
Directing
Lollapalooza
2025
Duration: 4 days Team Members: 25 creatives and editors Deliverables: 800+ pieces of social content across TikTok and Instagram Reels
Context:
After successfully elevating Lollapalooza’s TikTok presence in 2024, they wanted to take it even further. Over the course of four days, we captured the one of the world’s most iconic music festivals in real time and amplified it to a global audience.
Solution:
In 2025, our content didn’t just join the conversation, it became the conversation. We drove Lolla’s TikTok to 362M views, 27M likes, and 880K shares. We achieved this through creating a new standard for festival content, hiring fan editors, on camera show hosts, and hosting real time giveaways.
800+
Videos Created
27M
Total Likes
362M
Total Views
880K
Total Shares
221K
Follower Growth