Duration: 3 months Team Members: 15–20 creatives, strategists, and editors Deliverables: 100+ custom content pieces across artist and label accounts
Burna Boy’s album release needed a full-scale digital strategy that matched the global momentum of his music. The challenge was to build the album’s social presence from scratch: from strategy to visuals. We needed to craft a story that felt both elevated and fan-first.
We partnered with Atlantic, producing content from day one, shaping the creative direction and producing over 100 pieces of content across platforms.