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420 Parachute

Miami, FL
Los angeles, CA
New york city, NY
Miami, FL
Los angeles, CA
New york city, NY
Miami, FL
Los angeles, CA
New york city, NY
Miami, FL
Los angeles, CA
New york city, NY
Miami, FL
Los angeles, CA
New york city, NY
Miami, FL
Los angeles, CA
New york city, NY
Standing out on 4/20 in New York is an impossible task. Here's how we did it.
We believe that sometimes the most unconventional solutions are the most effective:
‍
Make it shareable.
The parachute is something nostalgic for almost all Americans. People won’t share a huge flag, but they will definitely share something that reminds them of their childhood.
Make it branded.
People don’t like to be advertised to. We knew that if we branded the parachute it would take away from the sharability. Instead, we hotboxed the parachute using branded Empire joints, which we passed out to all the participants. Everyone gladly accepted the free, branded gift out of a desire to participate in the group activity.